Rina has been described as an “arbiter of good taste”.  She also happens to be a fierce, creative Producer.  She began her career in independent film and worked freelance on features, shorts, docs, commercials and corporate projects, establishing herself as an inspired, detail-driven, Integrated Producer.  She spent 10+ years in advertising, most recently as an Executive Producer.

Not only can she hit budgets and deadlines, she is often sought after for her input as a “creative paramedic”.  It is her ethos to push further, whether it’s creative direction, delicate negotiation, conflict resolution or handling challenging production hiccups.  Her goal is to navigate with grace, moxie and a dusting of mirth to make you and your projects shine.  Broadcast, photo, digital, animation, experiential, AR, live events…all at the same time?  Her response is: “Sure thing, let’s map it out and get down to it.”

Cultivating relationships is her spiritual compass.  Experience has taught her that empowerment, trust and respect will always make people want to do their best work.  As an humanistic manager, she coaches with honest feedback encouraging colleagues to realize their best professional selves.

With a passion for photography, nature, travel and a constant curiosity to learn & evolve, Rina is dedicated to staying inspired in life and work.  For the past 6 years, she has seamlessly pioneered a hybrid work model in NYC & LA, curating a unique Nueva-York-California-fied way of life that celebrates urban grit and natural beauty.